Propaganda is an underground network of artists and professionals born in Rome in 2006 around the figure of multi platinum rapper Noyz Narcos,brand ambassador and partner of the project.
Discography, event production and touring of major international artists were, in the first years, the channels through which this network managed to establish itself as one of the most important and recognized Italian containers of street culture.
The success met by the super iconic Snake logo designed by the Roman artist Scarful quickly led to the transformation from simple t-shirts and hoodies intended for merchandise to a full-fledged streetwear brand.
In this path, an important turning point is marked by the opening of Propaganda’s first flagship store in Corso di Porta Ticinese in Milan, soon to be joined by new official outlets in the cities of Rome and Bari, in addition to an established distribution network made up of more than 150 selected outlets throughout Italy.
Without forgetting its DNA closely linked to the city’s urban subcultures Propaganda has always tried to go further, combining the boldness of its roots with the quality of a completely Made In Italy product.
The opening of the new store in Barcelona, the first outside national borders, testifies to how the brand’s language and style is understandable and appreciated on the European scene as well.
Credibility, originality and passion remain the hallmarks of the brand, which is preparing in 2020, with a new creative team, to become one of the reference points for Made in Italy streetwear, thanks also to new collaboration and co-branding projects with major international players in the sector.
It is more than a logo. It is a flag, it is the summary of 15 years of street, music, stages, events. It is Propaganda!